Understanding User Onboarding in the Digital Gaming Industry: Strategic Insights and Best Practices
As the online gaming sector continues its exponential growth, with global revenues projected to surpass USD 40 billion in 2024 (Statista, 2023), the initial engagement phase—commonly referred to as user onboarding—has become a pivotal element of a platform’s long-term success. Effective onboarding not only impacts immediate user retention but also shapes perceptions of trust and …
